Services & Offer Packaging
Dimension #5
Analysis of services & offer packaging across competitors
9
Analyses
100%
Coverage
5
DM Agencies
4
SC Agencies
Analysis Coverage
Coverage across competitor categories
Overall Coverage9 of 9 competitors
Destination Marketing5/5
Strategic Communications4/4
Cross-Competitor Analysis9 Competitors
Dimension Insights
Key patterns and trends identified in services & offer packaging
Cross-Competitor Patterns
36 key insights identified across 9 competitors in services & offer packaging.
Dominant Keywords
"crisis management" appears most frequently (2x), indicating common focus across competitors.
Category Differences
Destination Marketing agencies emphasize press PR and digital communication, while Strategic Communications focus on public affairs and corporate reputation.
Top Keywords
Most frequently mentioned terms across all analyses
1crisis management
2x
2public relations
2x
3public affairs
1x
4corporate reputation
1x
5strategic counsel
1x
6press PR
1x
7digital communication
1x
8tourism marketing
1x
9sales representation
1x
10passenger sales
1x